Republish from the special edition of Nextdeal (Issue 560)

Pavlos Kaskarelis, Chief Executive Officer, Ydrogeios Asfallistiki

Artificial Intelligence is gradually—but decisively—reshaping the way the insurance market operates, marking a significant shift from traditional models toward a more proactive, efficient, and customer-centric environment. From prevention tools and risk assessment to claims management and customer service, AI applications have become a core component of the industry’s digital transformation. The ability of AI systems to learn, analyze data, and solve problems in real time unlocks new capabilities that, until recently, seemed distant.

At Ydrogios Insurance, innovation and technology are strategic pillars of our sustainable growth. We have already implemented targeted investments to integrate AI into critical business operations. In the area of Analytics, we leverage AI tools to gain deeper insights into our portfolio and support strategic, data-driven decision-making. In the area of insurance fraud detection, we have adopted network analysis mechanisms that improve our ability to accurately detect suspicious patterns.

Pavlos Kaskarelis

In pricing, we are advancing the use of AI-driven models to optimize premiums and dynamically adjust pricing strategies to evolving market conditions. Similar applications are being developed in areas such as pre-insurance assessments and vehicle inspections. All these initiatives align with our broader operational goal: to increase internal efficiency through the adoption of emerging technologies, ultimately benefiting both our agents and policyholders.

In line with the strategic priorities of Reale Group, we see AI not only as a tool for productivity but also as a driver of our goals for sustainability and responsible growth. The Group consistently invests in innovation, develops projects through its Innovation Lab, and adopts operating models that are digital-first, simplicity-oriented, and data-powered. At the same time, it is committed to establishing and applying principles for the responsible use of AI—ensuring transparency, fairness, and data protection—so that technological progress always goes hand in hand with respect for people and regulatory frameworks.

Within this context, we continue to invest methodically in technological advancement and strengthen our internal capabilities, aiming to respond proactively to the demands of tomorrow while creating value for our customers, partners, and society at large.

Ydrogios Insurance is investing in innovation, product diversification, and the continuous enhancement of its services. Its strategy is closely aligned with the Reale Group, with whom it is jointly developing the business plan for the coming years. Together, they are leveraging international expertise and synergies to create high-value solutions that meet today’s needs and deepen the bond of trust with the people who choose the company.

Read below the article from the special edition of Nextdeal (Issue 560) in electronic format, page 55 (click bottom right to enlarge)