Republish from the special edition of Nextdeal (Issue 560)
Spiros Lathouris, Chief Operations Officer, Howden Hellas
Artificial Intelligence (AI) is no longer a futuristic concept—it has become a practical and powerful tool that is transforming the insurance industry. At Howden, AI is being thoughtfully integrated into core operations to enhance efficiency, improve client service, and support smarter decision-making, all while maintaining a strong ethical foundation.
The insurance sector has always been data-driven, but AI elevates this capability by enabling the analysis of vast and complex datasets in real time. This allows brokers to better understand risk, anticipate client needs, and respond more effectively to a rapidly evolving market landscape.
At Howden, AI is already making a tangible impact in several areas. In risk assessment and underwriting, AI tools support underwriters by providing deeper insights into client profiles and exposures. This leads to more accurate evaluations and more tailored insurance solutions. In customer engagement, AI-powered digital assistants are prepared to be available around the clock to answer questions, guide clients through processes, and provide timely updates, enhancing the overall experience and ensuring consistent service delivery. AI also plays a strategic role in predictive analytics, helping the company identify trends, forecast market shifts, and understand emerging risks. These insights are invaluable for long-term planning and product innovation.
Spiros Lathouris
What distinguishes Howden’s approach is not only the scope of AI adoption but also the governance surrounding it. The company has implemented a comprehensive AI policy that emphasizes transparency, credibility, and fairness. This policy ensures that AI is used responsibly, with human oversight and regular reviews to prevent bias and protect client data. By embedding ethical principles into our AI strategy, Howden is not only embracing innovation but also reinforcing trust with clients, parT.N.ers, and employees.
The benefits of this approach are already evident. AI is helping streamline internal processes, reduce the risk of human error, and accelerate service delivery. It also enables the development of more personalized insurance offerings, tailored to the specific needs and preferences of each client. Perhaps most importantly, AI allows Howden to scale its operations efficiently, ensuring that growth does not come at the expense of quality or client satisfaction.
As the insurance industry continues to evolve, Howden’s balanced and forward-thinking use of AI positions it at the forefront of innovation—demonstrating that technology, when guided by strong values, can be a powerful force for good.
Read below the article from the special edition of Nextdeal (Issue 560) in electronic format, page 62 (click bottom right to enlarge)
